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 Fukawa, Nobuyuki
 Business & Information Tech
 101 Fulton Hall
 ROLLA, MO 65409

Louisiana State University, Doctor of Philosophy, 2010

Nobuyuki(Nobu) Fukawa, Ph.D. is an associate professor of marketing at the Missouri University of Science and Technology. He earned his B.A. from Hitotsubashi University, M.M.R. from University of Georgia, and Ph.D. from Louisiana State University. In 2009, he received the Daryl McKee Memorial Award. His research has been published in various journals, including Journal of Business Research (Forthcoming), Psychology & Marketing, Journal of Business Ethics, Journal of Personal Selling and Sales Management, Journal of Advertising, Industrial Marketing Management, Marketing Management Journal. He has presented his research at various conferences, including the Society of Consumer Psychology, the Society of Marketing Advances, the Academy of Marketing Science and Advertising & Consumer Psychology Conference. He has taught Principle of Marketing, Marketing Strategy, and Consumer Behavior. Prior to his academic career, Nobu worked in sales and marketing for five years at Dell Japan and Coca-Cola Company (Japan).

Selected Publications:

Erevelles, Sunil, Nobuyuki Fukawa, and Linda Swayne (2016), Big Data Consumer Analytics and the Transformation of Marketing, the Journal of Business Research, 69 (2), 897-904.

Fukawa, Nobuyuki (2016), Priming Effects on Affective Preference for Healthy Products over
Unhealthy Products upon Brand Exposure, 22 (1), 34-53, Social Marketing Quarterly.

Fukawa, Nobuyuki and Ronald W. Niedrich (2015), The Effect of Supraliminal Primes on Semantic
Product Activation and the Fluency Heuristic, Psychology & Marketing, 32(11), 1061-1078.

Fukawa, Nobuyuki and Yanzhi Zhang (2015), Profit-sharing between an Open-source Firm and
Application Developers - Maximizing Profits from Applications and In-application
Advertisements, Industrial Marketing Management, 48, 111-120.

Fukawa, Nobuyuki and Sunil Erevelles (2014), Perceived Reasonableness in Service Encounters,
Journal of Business Ethics, 125 (3), 381-400.

Erevelles, Sunil and Nobuyuki Fukawa (2013), The Role of Affect in Personal Selling and Sales
Management, Journal of Personal Selling and Sales Management, 33 (1), 7-24.

Erevelles, Sunil, Robert Roundtree, George M. Zinkhan, and Nobuyuki Fukawa (2008), The Concept
of Imaginative Intensity in Advertising, Journal of Advertising, 37 (4), 144-149.

Erevelles, Sunil, Thomas H. Stevenson, Shuba Srinivasan, and Nobuyuki Fukawa (2008), An Analysis of B2B Ingredient Co-Branding Relationships between Manufacturers and Suppliers, Industrial Marketing Management, 37 (8), 940-952.

Erevelles, Sunil, Veronica Horton, and Nobuyuki Fukawa (2008), Understanding B2C Brand
Alliances between Manufacturers and Suppliers, Marketing Management Journal, 18 (2), 32-46.

Erevelles, Sunil, Veronica Horton, and Nobuyuki Fukawa (2007), Imagination in Marketing,
Marketing Management Journal, 17 (2), 109-119.

Research Interests
Managerial marketing issues on innovation and technology (e.g., marketing analytics and open-source strategy)

The effects of conscious and non-conscious marketing cues on consumer memory, attitude and

"Reasonableness" at service encounters.